Trip'n Taco

A small taco truck operating out of Texas wanted a complete brand redesign, here is some of the work created for them.

Business Cards

Three unique cards created with the goal of surprising those seeing them for the first time, the cards included two UR codes on their back, one for the website and the other for their menu. Because of the UR codes, these worked as functioning business cards that did more than just have company information on them.

Professional Logo

A professional logo designed for use on professional documents and catering services.

Each element comes in a pair, such as the colors, or the taco falling out the back, to represent the two owners.

Family-Style Logo

A family-style logo more reminiscent of a classic diner, used for more informal settings and on the side of the truck.

The two halves of the taco icon form a wheel to represent the truck, with the underlines being skid marks following behind it.

Track Wrap

New wrap to go around the outside of the taco truck. Research was done in the area to determine what colors would stand out among other businesses. Target market was younger adults so the wrap was chosen to have a feel similar to a California beach or firework festival, an aesthetic popular among that age group.

Website

A website was created to help advertise the business along with the business cards. The landing page of the website shows where the truck is currently operating, and directly under it is the menu.